CTIA 2007 -- During a keynote speech at CTIA, an AT&T executive noted announced that it has collected information from a million people who want to be contacted when the Apple iPhone begins shipping in June. The company isn't taking pre-orders, so it's hard to tell if the demand is from probable (and able) buyers or not, but AT&T seemed pretty pleased at the number. Apple hopes to sell up to 10 million of the advanced devices.
The same keynote presentation included the only appearance of the iPhone at CTIA. It was only for a few seconds, but attracted more photos and attention than any other part of the presentation. Apple's secretive approach to marketing is at least successful in terms of producing buzz.