Vodafone has launched three new special edition handsets branded by the McLaren Mercedes. Vodafone is the sponsor of the McLaren Mercedes team in the upcoming Formula 1 season and is hoping the new handsets build buzz for the team. Special edition (new color schemes especially) and cross-branded handsets are hot right now.
The three new McLaren branded handsets are:
Racing phones aren't new, Nextel launched NASCAR themed handsets in the US market about three years ago.