The Wall Street Journal has an interesting article [paid subscription req] today about mobile TV in the US. Both device makers and carriers believe this will be a hot market over the next several years (after music phones stop being all the rage). Qualcomm is so interested that it is spending $800 million to build a nationdwide network to deliever mobile TV broadcasts.
MobiTV is the provider of live TV service to both Sprint and Cingular. It's estimated that they have half a million customers but that number is expected to skyrocket as more people get 3G compatible phones. The Yankee Group sees the market growing to $750 million by 2008.
Both CBS, a unit of Viacom Inc., New York, and NBC, part of General Electric Co., Fairfield, Conn., say the cellphone is a platform that will offer limitless potential for their news and entertainment contents.