T-Mobile USA preps new prepaid campaign
Apr 14 2005 - 04:32 PM ET | T-Mobile
T-Mobile USA is launching a new national advertising campaign for T-Mobile To Go, its prepaid service. The campaign will cover cable and broadcast TV, radio, and online. The tagline, "T-Mobile To Go. Straight Up Prepaid" will be used throughout all of the new advertisements.
New lower prices for T-Mobile To Go were introduced in March (the per minute rate still depends on how much airtime is purchased at a single time).
The popular Sidekick device is available with prepaid service for $279.99.
