Play a game on NYC billboard with your phone

Mar 24 2004 - 11:51 AM ET | Unique

Yahoo! Autos has a new billboard in Times Square that lets you control a game being displayed on a video monitor. How do you control it? You're phone: bq. "The game works by dialing an 800 number. You find out if you're in the queue line to play the game, and when you're next in line it'll tell you which car you are - the right or the left - and you use the '2' button or the '8' button to make it go faster or slower," says Jennifer Aman of Yahoo! Autos. "You just race against the computer or someone else on the street with you." During the next month, the game will run for about 25 minutes out of every hour. The game will be up from now until April 22.

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